| AdWords Introduces Preferred Cost Bidding
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google's shoulders. Marketing Pilgrim's Andy Beal compares it to a mutual fund model, and Efficient Frontier's latest "marketplace" approach. The advertiser sets the ROI and pricing goals and lets Google do the rest. Instead of setting the maximum CPC or CPM (cost-per-impression), advertisers set the "preferred" CPC or CPM bid, representing the average price a marketer is willing to pay. "For example," writes Vivian at InsideAdwords, "suppose you want to pay an average CPC of $0.50. Currently, you need to regularly monitor and adjust your maximum CPC bids to keep your costs at or around $0.50 per click.
Intelsat auction
Intelsat, the world's largest operator of commercial satellites, has hit the auction block, say people familiar with the matter. Its private equity owners, who bought the company just three years ago, hope to fetch an equity value of as much as $6bn (4.4bn) for the company, which already carries an $11bn debt load. .
Industry Update: Auction Industry Growth Continued in First ...
KANSAS CITY -- Gross sales revenues from auctions by NAA members in the first quarter of 2007 increased 2% over the same-time period one year ago, a study by the NAA has found. If this trend continues, this will translate into approximately $266 billion total revenue for 2007 for the entire auction industry, up from $257.2 billion in 2006, a projected 3.4% increase for all of 2007. This suggests the possibility of a slightly slower growth in the live auction industry in 2007 compared to 2006, when a 7.1% growth rate occurred for all of 2006 over the previous year. The first quarter growth last year was 5.7%. These are the findings documented in a quarterly report of auction industry growth being conducted by global market research firm MORPACE International on behalf of the National Auctioneers Association (NAA).
FCC plans for 700 MHz draw heated debate
Nearly drowned out in broad policy debates over controversial public-safety and broadband wireless proposals are pressing questions about how the Federal Communications Commission will craft the 700 MHz band plan.
A coalition of 21 small- and medium-sized wireless and wireline carriers and state regulatory agencies are worried the FCC is leaning toward a 700 MH band plan largely favoring large geographic wireless licenses over small ones for auction later this year.
This is a matter of great importance given the unique technical attributes of the 700 MHz band, which make it ideally suited to serve many of the more rural areas that are served or are proposed to be served by the proponents of the Balanced Consensus Plan, the group told the FCC.
Included in the coalition are Alltel Corp., Aloha Partners L.P., Dobson Communications Corp.
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